Posts in Branding
Who's Your Muse?

In a blog last month, we discussed the “why” behind your business and how all good branding discussions starts with the question: “why do we exist?” Without knowing why you exist, it’s hard to convince other people to get on board. But once you have your why figured out, how do you determine which people you actually want getting on board? A Brand Muse is the inspiration for your brand. It doesn’t have to be a real person, (and in fact sometimes it’s better if it’s an imaginary muse friend), but it needs to be the idea of a person who aligns with your why.

Read More
Identity Development: Anatomy of a Logo

Humans interact with hundreds if not thousands of logos on a daily basis. Some momentarily grab our attention (whether it’s for positive reasons or not), others we never even see. Still others have been so ingrained into our everyday life that they seem like a natural part of our environment (think Apple, USPS, Target, Starbucks), no more noticeable than the trees along the side of the road. But have you ever stopped to consider what goes into producing these logos: the good, the bad, and the seemingly omnipresent?

Read More
Telling Your Brand’s Story

Social media has become an excellent way to tell your brand’s story. It meets your customers and clients where they are and connects with them on a level beyond, above and around the normal sales pitch. But that doesn’t mean it can’t be used to make a sale - it just has to be done the right way and in a way that feels natural and authentic to the platform you’re using as well as your own brand. In his best-selling book Jab, Jab, Jab, Right Hook, Gary Vaynerchuk discusses how to connect with your followers on social media through subtle “jabs.”

Read More
Finding Your Why

Branding your business is a complex process no matter what your business does. Since its meteoric rise in popularity, CrossFit affiliates now have the additional branding challenge of setting themselves apart from the dozens or even hundreds of other boxes in their area. The good news is that your box IS different - there is undoubtedly something you are doing, a specialty, approach or trainer that sets you apart, or at least there will be. Figuring out your "Why" first will help you define those differences and is a critical first step to successfully branding your business and setting yourself apart.

Read More