Posts in Case Study
Constructing the East Coast Championship

This weekend, Richmond will host the SuperFit Games East Coast Championship at the downtown Convention Center. February 7-8, the forty top-placing athletes in events throughout the season will be competing in the “pro-division” for prize money and bragging rights, along with almost 500 Rx and Novice competitors. This is the biggest event of the 2014-2015 SuperFit season and the last before the CrossFit Games season begins with the Open kickoff on February 26th. South of Belmar has been thrilled to be able to design and implement the branding for the SuperFit ECC.  So what goes into branding a major event like this? Here’s a behind-the-scenes look.

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Brand Research & Monday Night Football

The world can be a constant source of aesthetic stimulation and inspiration, if you are inclined to see it that way. And if you are lucky enough to do the kind of work we do, you can take that inspiration and apply it to things that others may not expect to be visually appealing. For example, our branding work with the SuperFit Games has made the wonderful world of sports that much more exciting to observe. 

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