Happy Anniversary To Us

This summer marks South of Belmar’s one year anniversary. Although we’ve been doing branding, design and marketing for a long time, South of Belmar is a relatively young venture, but we’ve accomplished a lot in the last 12 months.

We’ve worked with 26 brands, helped produce dozens of events, designed 10 websites and over 18 logos and badges.

When we first started, we worked with what we knew - CrossFit and high-intensity brands and affiliates. We love these clients and projects and continue to work with many of them, but as we’ve grown, so has our client-base and so has our intention.

We now work with brands from the fitness industry to interior design to craft spirits. And what started out mostly as logos and identity has expanded to include purpose-driven branding strategy.

This shift is very important to us. We have come to realize that beautiful branding doesn’t do much for anyone if there isn’t a purpose behind it and a clear path for how to make it work. Communication is the key to this, so we take a hard look at how a brand is speaking to every listener, whether it’s via the web, social platforms or design aspects.

With this in mind, we’ve decided to take our own advice and redesign our website and brand to communicate our own purpose more clearly. Our process is client-centric, purpose-driven and communication-heavy. We aren’t just a person you call when you need a new graphic for your website. We work seamlessly with you and your organization so that we can become the people who say “you know, a new graphic and some updated copy here would really help communicate this new service to your customers.” We will learn your business from the inside out so that everything we do helps to grow and advance your goal. And if you don’t know what your goal is - we can help with that too!

Branding is more than a logo. Identity is more than a color pallette. We are here to help you find your “why” and identify your brand’s purpose so that you can go out into the world confidently and communicate that to your customers, followers, and enthusiasts.

Here’s to another year of helping amazing brands and businesses grow and excel. Cheers!


Elizabeth Sobka, South of Belmar Founder