Posts tagged lifestyle
Scenes from the Atlantic Regional

Two weeks ago, I had the opportunity to travel to the 2015 Atlantic Super Regional along with the SuperFit Games crew. This event combined the Mid-Atlantic and Southeast regions, which allowed it to bring in even bigger sponsors and more well-known athletes. Now in it's 8th year, the CrossFit Games is clearly focused on presentation, as they should be. The event is a real show, with $50 tickets and a jam-packed vendor village.

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Mac's Smack

Meet Our Crush Mac’s Smack is a locally-based body care company that is known in the health and fitness community and beyond for its high-quality lip and body balms. The company was started by McKenzie Payne after she had her first child and became obsessed with what ingredients were in the products she put in and on her family’s bodies. 

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Telling Your Brand’s Story

Social media has become an excellent way to tell your brand’s story. It meets your customers and clients where they are and connects with them on a level beyond, above and around the normal sales pitch. But that doesn’t mean it can’t be used to make a sale - it just has to be done the right way and in a way that feels natural and authentic to the platform you’re using as well as your own brand. In his best-selling book Jab, Jab, Jab, Right Hook, Gary Vaynerchuk discusses how to connect with your followers on social media through subtle “jabs.”

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PurePharma

PurePharma is a health supplement company with an unparalleled passion for quality. They started in Denmark in 2009 with a mission "to reinvent the concept of the multi-vitamin by producing only products that deliver results and are scientifically proven." Their mission is reinforced by a half-dozen of the World's most elite CrossFitters including Samantha Briggs, Lauren Fisher, and Ben Smith. Their ability to attract these brand ambassadors is precisely because of the quality and excellence they exude.

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Finding Your Why

Branding your business is a complex process no matter what your business does. Since its meteoric rise in popularity, CrossFit affiliates now have the additional branding challenge of setting themselves apart from the dozens or even hundreds of other boxes in their area. The good news is that your box IS different - there is undoubtedly something you are doing, a specialty, approach or trainer that sets you apart, or at least there will be. Figuring out your "Why" first will help you define those differences and is a critical first step to successfully branding your business and setting yourself apart.

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Why The CrossFit Industry Succeeds

Since the beginning of time, man has relied on intensity and movement in the survival of the fittest. Our ancestors moved with urgency out of pure necessity: to eat, to avoid danger, to migrate. But these motivators don’t exist for modern man, so how do we justify  intense movement and optimal physical performance? For nearly every human being there are both internal and external motivators pushing us to do better.

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