Posts tagged purpose
Mac's Smack

Meet Our Crush Mac’s Smack is a locally-based body care company that is known in the health and fitness community and beyond for its high-quality lip and body balms. The company was started by McKenzie Payne after she had her first child and became obsessed with what ingredients were in the products she put in and on her family’s bodies. 

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Constructing the East Coast Championship

This weekend, Richmond will host the SuperFit Games East Coast Championship at the downtown Convention Center. February 7-8, the forty top-placing athletes in events throughout the season will be competing in the “pro-division” for prize money and bragging rights, along with almost 500 Rx and Novice competitors. This is the biggest event of the 2014-2015 SuperFit season and the last before the CrossFit Games season begins with the Open kickoff on February 26th. South of Belmar has been thrilled to be able to design and implement the branding for the SuperFit ECC.  So what goes into branding a major event like this? Here’s a behind-the-scenes look.

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Who's Your Muse?

In a blog last month, we discussed the “why” behind your business and how all good branding discussions starts with the question: “why do we exist?” Without knowing why you exist, it’s hard to convince other people to get on board. But once you have your why figured out, how do you determine which people you actually want getting on board? A Brand Muse is the inspiration for your brand. It doesn’t have to be a real person, (and in fact sometimes it’s better if it’s an imaginary muse friend), but it needs to be the idea of a person who aligns with your why.

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Telling Your Brand’s Story

Social media has become an excellent way to tell your brand’s story. It meets your customers and clients where they are and connects with them on a level beyond, above and around the normal sales pitch. But that doesn’t mean it can’t be used to make a sale - it just has to be done the right way and in a way that feels natural and authentic to the platform you’re using as well as your own brand. In his best-selling book Jab, Jab, Jab, Right Hook, Gary Vaynerchuk discusses how to connect with your followers on social media through subtle “jabs.”

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PurePharma

PurePharma is a health supplement company with an unparalleled passion for quality. They started in Denmark in 2009 with a mission "to reinvent the concept of the multi-vitamin by producing only products that deliver results and are scientifically proven." Their mission is reinforced by a half-dozen of the World's most elite CrossFitters including Samantha Briggs, Lauren Fisher, and Ben Smith. Their ability to attract these brand ambassadors is precisely because of the quality and excellence they exude.

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Finding Your Why

Branding your business is a complex process no matter what your business does. Since its meteoric rise in popularity, CrossFit affiliates now have the additional branding challenge of setting themselves apart from the dozens or even hundreds of other boxes in their area. The good news is that your box IS different - there is undoubtedly something you are doing, a specialty, approach or trainer that sets you apart, or at least there will be. Figuring out your "Why" first will help you define those differences and is a critical first step to successfully branding your business and setting yourself apart.

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