Posts tagged workout
Taking Your Brand to Snapchat

According to Instagram, my very first post - a baby picture of my youngest sibling - happened three years ago this week. It was a "throwback" photo, but I had given it no hashtags to indicate that. The heavily filtered (probably "Valencia") photo received a whopping zero likes, as did the next three or four posts that followed. Instagram was something that my high-school-aged sisters discussed often and fussed over constantly, which was my clue to stay far away.

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Constructing the East Coast Championship

This weekend, Richmond will host the SuperFit Games East Coast Championship at the downtown Convention Center. February 7-8, the forty top-placing athletes in events throughout the season will be competing in the “pro-division” for prize money and bragging rights, along with almost 500 Rx and Novice competitors. This is the biggest event of the 2014-2015 SuperFit season and the last before the CrossFit Games season begins with the Open kickoff on February 26th. South of Belmar has been thrilled to be able to design and implement the branding for the SuperFit ECC.  So what goes into branding a major event like this? Here’s a behind-the-scenes look.

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#RossFit

In May, rap star Rick Ross gave an interview in which he credited his significant weight loss to "this shit called CrossFit." The next thing he said has sparked a social media sensation in the world of hardcore exercisers: 

"I call it 'RossFit' - it's called RossFit now."

People got excited - really excited. The corresponding hashtag, #RossFit, has permeated the Instagram and Twitter world. 

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Telling Your Brand’s Story

Social media has become an excellent way to tell your brand’s story. It meets your customers and clients where they are and connects with them on a level beyond, above and around the normal sales pitch. But that doesn’t mean it can’t be used to make a sale - it just has to be done the right way and in a way that feels natural and authentic to the platform you’re using as well as your own brand. In his best-selling book Jab, Jab, Jab, Right Hook, Gary Vaynerchuk discusses how to connect with your followers on social media through subtle “jabs.”

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PurePharma

PurePharma is a health supplement company with an unparalleled passion for quality. They started in Denmark in 2009 with a mission "to reinvent the concept of the multi-vitamin by producing only products that deliver results and are scientifically proven." Their mission is reinforced by a half-dozen of the World's most elite CrossFitters including Samantha Briggs, Lauren Fisher, and Ben Smith. Their ability to attract these brand ambassadors is precisely because of the quality and excellence they exude.

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Why The CrossFit Industry Succeeds

Since the beginning of time, man has relied on intensity and movement in the survival of the fittest. Our ancestors moved with urgency out of pure necessity: to eat, to avoid danger, to migrate. But these motivators don’t exist for modern man, so how do we justify  intense movement and optimal physical performance? For nearly every human being there are both internal and external motivators pushing us to do better.

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